How to write a speech essay
Domestic Violence Topics For An Essay
Monday, August 24, 2020
Grip Golf Glove
Albeit regularly deciphered distinctively by people, legitimate rights, human rights and the jury framework are basic highlights of the lawful framework. Nielsen accepts that the fundamental motivation behind rights is to secure people, while Hajjar depicts the goal of the lawful framework as perceiving and regarding certain intrinsic human rights. Further, Dooley comprehends the jury framework as fundamental for guaranteeing a majority rule and reasonable preliminary method. As rights and the jury framework are seen by these shifting goals, it appears there is a general supposition that the legitimate framework is expected to shield people from the intensity of the administration. In any case, individualsââ¬â¢ unique thought of how the law functions can be in opposition to the genuine operations of the legitimate framework. Rights and the jury framework make the desire in individuals that they will be shielded from the intensity of the legislature, but these desires frequently stay unfulfilled, making a distinction between the possibility of insurance and the truth of the legitimate framework. In her article ââ¬Å"The Work of Rights and the Work Rights Do,â⬠Laura Beth Nielsen affirms that ââ¬Å"legal rights are significant for ensuring singular independence and opposing the self-assertive or overbearing inconvenience of state powerâ⬠(Nielsen 63). On account of generally distraught gatherings, rights have given a feeling of intensity as an immediate consequence of their inclination. Nielsen clarifies, ââ¬Å"ââ¬â¢Rightsââ¬â¢ are said to apply similarly to everybody, they are ââ¬Ëneutral,ââ¬â¢ and are upheld by the authentic authority of law and the state,â⬠and that ââ¬Å"Rights are frequently thought of as normally inhering in personsâ⬠(66, 68). Since numerous minority bunches see rights as unavoidable, outright, and bolstered by the administration, they... ...ermining the perfect that rights appear to represent. The irregularity between desires also, individualsââ¬â¢ lived encounters appears to show that rights and the jury framework are principal to our vote based society, however just when the administration feels they ought to be so. Works Cited MLA Citation Dooley, Laura Gaston. ââ¬Å"Our Juries, Our Selves: The Power, Perception and Politics of the Civil Jury.â⬠Before the Law: An Introduction to the Legal Process. Ed. John J. Bonsignore., et. al. Boston: Houghton Mifflin Company, 2006. pp. 450-453. Hajjar, Lisa. ââ¬Å"Human Rights.â⬠Reader: 55-62. Margulies, Joseph. ââ¬Å"A Prison Beyond the Law.â⬠The Virginia Quarterly Review. Peruser: 119-128. Nielsen, Laura Beth. ââ¬Å"The Work of Rights and the Work Rights Do: A Critical Approach.â⬠Peruser: 45-79. Toyosaburo Korematsu v. US, 323 U.S, 214 (1944). Peruser: 91-102.
Saturday, August 22, 2020
Agenda Setting Essay Example | Topics and Well Written Essays - 4250 words
Motivation Setting - Essay Example Social issues will be issues that contrarily influence the condition of being of people in the general public. A social issue has two components that incorporate abstract concerns and target state of the issue. A target state of a social issue incorporates all the angles the difficult that can be seen with no biasness. Emotional concerns are issues that are influence and individual dependent on their biasness to specific perspectives. Emotional concerns make contrasts with taking care of issues in the general public. The arrangement restricting gatherings in a general public is because of the emotional worries of individuals.Objective conditions have illuminated individuals in social orders to such an extent that they have reformulated human conditions. Through knowledge by mankind, complex issues that appeared to be unsolvable are illuminated in the advanced social orders. Social reformers created observational examination that has shaped the reason for political theory and sociolog y. Positivists were enabled by the quality of realities. For example, Florence Nightingale and William Beveridge accepted that utilization of logical inquires about was basic in taking care of social issues in our social orders. Songbird was persuaded that tenets are not significant as realities seem to be. Realities don't hold vulnerabilities that settle on the way toward settling on choices harder.The other perspective on positivists with respect to issues is by seeing social issues as dysfunctions. Others against the perspectives on the general public characterize things as worthy or unsuitable.
Friday, July 24, 2020
The blind boy!
The blind boy! A blind boy sat on the steps of a building with a hat by his feet. He held up a sign which said: âI am blind, please help.âThere were only a few coins in the hat. A man was walking by. He took a few coins from his pocket and dropped them into the hat. He then took the sign, turned it around, and wrote some words. He put the sign back so that everyone who walked by would see the new words.Soon the hat began to fill up. A lot more people were giving money to the blind boy. That afternoon the man who had changed the sign came to see how things were.The boy recognized his footsteps and asked, âWere you the one who changed my sign this morning? What did you write?âThe man said, âI only wrote the truth. I said what you said but in a different way.âWhat he had written was: âToday is a beautiful day and I cannot see it.âDo you think the first sign and the second sign were saying the same thing?Of course both signs told people the boy was blind. But the first sign simply said the boy was blind. The second sign told people they were so lucky that they were not blind. Should we be surprised that the second sign was more effective?Moral of the story: Be thankful for what you have. Be creative. Be innovative. Think differently and positively.Invite others towards good with wisdom. Live life with no excuse and love with no regrets. When life gives you a 100 reasons to cry, show life that you have 1000 reasons to smile. Face your past without regret. Handle your present with confidence. Prepare for the future without fear. Keep the faith and drop the fear.Great men say, âLife has to be an incessant process of repair and reconstruction, of discarding evil and developing goodnessâ¦. In the journey of life, if you want to travel without fear, you must have the ticket of a good conscience.âThe most beautiful thing is to see a person smiling⦠And even more beautiful is, knowing that you are the reason behind it!!!Author Unknown
Friday, May 22, 2020
An Analysis Of Ken Kesey s One Flew Over The Cuckoo s...
While One Flew Over the Cuckooââ¬â¢s Nest is only a little over fifty years old, it feels like an even more dated story then some things written hundreds of years ago. This is because it is set in a field, psychology, that is constantly evolving and makes drastic progress in short amounts of time. The sexist and racist undertones coupled with the outdated view of psychology dates the book and undercuts the theme of the story. Psychology is the study of the human mind and behavior. It is only roughly two hundred years old, but there have been tremendous strides since the days of Sigmund Freud. Ken Keseyââ¬â¢s novel takes place in a mental hospital in 1962. His goal with this story was to express his thoughts on the world around him and tellâ⬠¦show more contentâ⬠¦A person is put in there so they are not a danger to themselves or anyone else. The quiet room is not some big, bad punishment either. Sometimes people like to be in there when they need to calm down and do not b e disturbed. Most likely, McMurphy would have been banned to his room for a few days or possibly as long as his visit, depending on the severity of his bad deed. One of the more notable differences between the ward in this book and modern day wards would be the rooms. In the book, all the men sleep in one big room. There is no privacy and they have to see each other all day, every day. This simply would not happen now. People have individual rooms because that gives people a sense of security. Say if someone felt anxious and they needed to be away from everyone else, they would not be able to in this book and that could be detrimental to their mental health. The biggest difference between reality and this book, is the group therapy sessions. The way that Nurse Ratched runs the sessions is very antagonizing. She chooses one person to attack and for the hour that all the men are gathered in that room she has them all tear apart that person. She finds their one weakness or the reason t hey are in the hospital and targets them. Ordinarily, these group therapy sessions, which happen three times a day not once, would be on a volunteer basis. If someone does not want to talk, they would not have too. The only exception wouldShow MoreRelatedAnalysis Of One Flew Over The Cuckoo s Nest By Ken Kesey1226 Words à |à 5 Pagescontent more interesting. The novel, One Flew Over the Cuckooââ¬â¢s Nest, written by, Ken Kesey, contains several literary theories that made the classic story successful. The storyline was interesting enough for it to be turned into a movie and an altered version Broadway play. At one point Time Magazine included this novel into its top one hundred novels list. What made this book so fascinating to read and successful was the use of several literacy theories. One of the main literacy theories presentRead MoreAnalysis Of One Flew Over The Cuckoo s Nest By Ken Kesey1622 Words à |à 7 Pagesor someone. Leadership on the other hand, may be a tool us ed to overcome authority which is depicted when McMurphy is admitted into the ward and effectively changes the patientââ¬â¢s lives for the better. Throughout the novel, One Flew over the Cuckooââ¬â¢s Nest, written by Ken Kesey, McMurphyââ¬â¢s leadership dominates Nurse Ratchedââ¬â¢s authority due to his success in transforming the patients into better people from the second of his arrival and giving them the option to live a better life. McMurphy, a gamblerRead MoreAnalysis Of One Flew Over The Cuckoo s Nest By Ken Kesey1498 Words à |à 6 Pagesdevelopment of patients of the psychological institution of the book One Flew Over The Cuckooââ¬â¢s Nest by Ken Kesey. The patients in the psychic ward each demonstrates different characteristics that corresponded to fixation from each stage of development through daily activity and the way that they present themselves. It also illustrates societal stereotype to these fixation and lead to unhealthy psychological environment to improve patient sââ¬â¢ internal health. The five stages of psychosexual developmentRead MoreAnalysis Of Ken Kesey s One Flew Over The Cuckoo s Nest2637 Words à |à 11 Pages The Author and His/Her Times: Ken Kesey was born on September 17, 1935 and died on November 10, 2011 at age 66. Kesey was once arrested for possession of marijuana and a ââ¬Å"faked suicideâ⬠and was put into prison for five years. He also had a lot of experimentation with psychoactive drugs, which could spark his interest in the human mind, which has a lot of influence on the novel, One Flew Over the Cuckooââ¬â¢s Nest. The novel was put on The Times list of To honor Kesey after his death, there is a filmRead MoreAnalysis Of Ken Kesey s One Flew Over The Cuckoo s Nest2592 Words à |à 11 Pagestreatment patients in a mental hospital received and not many people helped with that. Today, people are becoming more outspoken about mental illness, why? In Ken Keseyââ¬â¢s One flew over the Cuckooââ¬â¢s Nest, before McMurphy enters the hospital, it was all in perfect order, everyone would talk about their experience and what went through their heads. At one time, Randle McMurphy, a new patient at the hospital speaks about his own insanity with pride, ââ¬Å"ââ¬Å"Donââ¬â¢t overlook the possibility that this man might be feigningRead MoreAnalysis Of One Flew Over The Cuckoo s Nest By Ken Kesey1195 Words à |à 5 Pageseveryday life, there is always an unequal distribution of power. More often than not, someone has more power than another. For example, nurses and patients in a mental institution; the nurses have authority over the patients. In the classic novel, One Flew Over the Cuckooââ¬â¢s Nest, by Ken Kesey, Nurse Ratched makes sure that all of the patients are weaker than she is. Since she is clearly the head of the ward, Nurse Ratched is able to control the patients and their actions. However, when an independentRea d MoreOne Flew Over The Cuckoos Nest Speech Act Theory Essay1281 Words à |à 6 PagesKen Kesey forms the intricate relationships among the characters in the novel One Flew Over the Cuckooââ¬â¢s Nest by the unique use of perspective and speech. Throughout the novel, Kesey depicts this connection between the public world and the seemingly closed off society inside the mental institution. This creates two separate spheres separated by a few walls and doors. Kesey goes on to form a unique perspective in the novel, told by a paranoid schizophrenic, with the narratorââ¬â¢s caricature-likeRead MoreKen Kesey s One Flew Over The Cuckoo s Nest1629 Words à |à 7 Pages1962, Ken Keseyââ¬â¢s One Flew Over The Cuckooââ¬â¢s Nest is a timeless classic. This novel has been subject to analysis through many different literary lenses: feminist, Marxist, and of course, psychoanalytic. One Flew Over The Cuckooââ¬â¢s Nest provides a plethora of evidence when it comes to using the ps ychoanalytic lens. The lens in question deals with the teaching of Sigmund Freud. When reading this novel, the audience sees quite clearly that the world of psychology plays an impactful role in One Flew Over
Thursday, May 7, 2020
Britain And The American Colonies - 913 Words
There is always a difference between the ones that conquer and the ones that are conquered. In this case, Britain and the American colonies developed great gaps during time, not only religious, economical and finally cultural. The beginning of this separation between the colonists and Britain runs deep. The Britain crown didnââ¬â¢t invest directly in the search of colonies in the Americas and by doing so, it gave the colonist a lose rope to start developing a new vision. The colonists had little or nothing to report directly to the crown and what they reported could take months to reach Britain and even more for Britain to do something about it. The vision that Britain developed from America is the response to the vision that is created during the first years of the colony. A wild land with abundance of resources that can generate a profit to the empire. In this vision the colonies are not seen as part of the empire. It is a land that it is in the power of Britainââ¬â¢s to be used as they see fit. This would generate big problems in the future when the population and popularity of the colonies start to grow proportionally with the profit that the colonies generate. The fact that the Britain government did not have a strong presence in the colonies is the first step to a new mentality. Of course, the change of mentality took generations, and even when the general population respected the Britain crown, the devotion to a king that an ocean away from the started to create aShow MoreRelatedThe Relations Between Britain and Its American Colonies876 Words à |à 4 Pages1754 to 1763, the French and Indian War took place. This war altered the political, economic, and ideological relations between Britain and its American colonies. It was the last of four North American wars waged from 1689 to 1763 between the British and the French. In these struggles, each country fought for control of the continent with the assistance of Native American and colonial allies. The French and Indian War occurred to end the land dispute between the British and French. Whoever won, inRead MoreThe World Of The American Colonies Of Great Britain1715 Words à |à 7 Page sof this modern age have summoned you for the sake of meeting your Greatness. WS Pardonâ⬠¦ what ââ¬Å"Americaâ⬠didsââ¬â¢t thou reference? Thou meanest the American colonies of Great Britain? RB Aye, those same former colonies. Now so long detached from your homeland of Great Britain, we are in many ways the superpower of the world. WS Preposterous! Those puny colonies, breaking free of the mighty empire of England? What trickery happened then? MD Why, there was no trickery. In an honest war, our war of independenceRead MoreThe Conflict Between Great Britain and the North American Colonies742 Words à |à 3 Pagesbetween Great Britain and its thirteen North American colonies was economic in origin, in fact the American Revolution had its roots in politics and other areas of American life.â⬠Great Britain and the American colonies had a relationship impacted with many hardships. I believe that there was a political struggle between the two groups, but that Great Britain and the American colonies used economics as a chance to show how much control they had. Multiple Acts written by Parliament, the colonies CommitteesRead MoreThe 1765 Quartering Act Was Placed On The American Colonies Of Britain1607 Words à |à 7 PagesThe 1765 Quartering Act was placed on the American Colonies of Britain on March 24, 1765. It mandated that British soldiers and officers were to be accommodated in barracks in the town or city that they were situated in. The act itself stated that the town or city would be notified beforehand so as to have time to prepare for the housing of the soldiers. Under the circumstance that any officer was found to be housing on their own accord and not on the townspeopleââ¬â¢s then that officer would then beRead MoreBritish Were Responsible For Causing The American Revolution1030 Words à |à 5 PagesThe British were responsible for causing the American Revolution because they put unfair limitations on the colonies. One of Great Britainââ¬â¢s limits on the colonies was the Proclamation of 1763. The Proclamation of 1763 states that the colonies can not expand their reign west of the Appalachian Mountain and the Indians could not move east towards the East Cost (Hakim 36). Britain was scared that as the colonies grew in population and in power, along with the Indians and French that were in the NewRead MoreAdam Smith s The Wealth Of Nations Essay1194 Words à |à 5 Pagesthe mother countryââ¬â¢s ability to rule its colonies. They also talk about what they believe should and could lead to the political separation of the mother country and its colonies. Adam Smithââ¬â¢s The Wealth of Nations looked to the fact that it is impractical to control the benefits of the colonies. He hopelessly figured the cost of empire. However, he was too late to effect the British policy. He states that the countries who controlled the American colonies, which had direct trade with the East IndiesRead MoreThe American Revolution And Its Effect On American History1537 Words à |à 7 PagesThe American Revolution began in 1775. Due to the Revolution 1775 proved to be one of the most productive years in American history. The American Revolution caused great changes in the original thirteen colonies that helped mold the United States into what it is today. The revolution caused changes in the original coloniesââ¬â¢ economics, caused immense changes in slavery, and changed the society of the colonies in general. As a result of the French and Indian war Britain neglected the American coloniesRead MoreThe Battle Of The American Revolution1535 Words à |à 7 PagesApril 19, 1775, tension between the American colonies and Great Britain had reached its breaking point as fighting erupted at Lexington and Concord, Massachusetts. These battles marked the beginning of the American Revolution, where the colonists sought freedom from King George III of England and Parliament. After fighting for years to gain their independence, the American colonies won the war. Even though the colonists faced several disadvantages during the American Revolution against the British, theRead MoreThe Impact of the French and Indian War on Colonial America1065 Words à |à 5 PagesColonial America The French and Indian war was fought between Great Britain and France from 1754 to 1763. Also known as the Seven Yearââ¬â¢s War, this confrontation eventually erupted into an all out worldwide conflict. Its effects were not only immediate but long term. Although the colonies were not directly tied to the war, it greatly impacted them as well as modern America. The war was primarily fought along the colonies separating New France, from Virginia to Nova Scotia. France controlled theRead MoreThe American Revolutionary War Essay1322 Words à |à 6 PagesStates of America the American Revolution is called the American War of Independence but in Europe it is more commonly referred to as the American Revolutionary War. Though it is a minor terminological difference it impacts how a reader will view the war. Naming plays a large role in the perception of an event. With this said, one must also note that Sarson, though teaching in Britain, received his PhD at John Hopkins University in Baltimore. This would give Sarson an American viewpoint on many aspects
Wednesday, May 6, 2020
Argumentative Essay of the Movie ââ¬ÅThe Readerââ¬Â Free Essays
Parra 1 Martin Parra Prof. Enrique Wong English 100 4 December 2012 Looks can be deceiving; do not fall into the trap ââ¬Å"Ethical principles stand above the existence of the nation and that, by adhering to these principles an individual, belongs to the community of all those who share, who have shared, and who will share this beliefâ⬠(Fromm 121). This thought was impossible to perceive in Germany during Hitlerââ¬â¢s command and his cruel, racist, immoral Jewish holocaust. We will write a custom essay sample on Argumentative Essay of the Movie ââ¬Å"The Readerâ⬠or any similar topic only for you Order Now Ethics and moral never existed in that country by that time, thus Germans only lived under the ââ¬Å"lawâ⬠. One special case of this atrocity was the one of Hanna Schmitz, in the movie The Reader. Some people would say that Hanna Schmitz was a right person based on the fact that she helped Michael Berg during his youth and also the fact that she was a disciplined worker. However, she manipulated Michael Berg, killed around three hundred people in the concentration camp, and killed herself when she was in jail. Despite Hanna helped Michael when he more needed at the time he was very sick, she manipulated and mistreated him in different ways. The first one and the most important was when Michael had to take a bath (The Reader, film). He wanted a private moment, but Hanna disrespected him (The Reader, film). She did not close the curtain and saw him naked. When Michael realized that, he was restrained. Looking at his eyes, Hanna seized the moment and got naked, too. Michael got shocked. After some looks, Michael was having his first sex experience (The Reader, film). He was just fifteen years old. Then, they began to repeat this situation almost every day. So, Michael Parra 2 started to prefer going Hannaââ¬â¢s instead going home, and she did not care about it. Neither cared about his name (she just called him ââ¬Å"kidâ⬠) nor how was he with his disease (The Reader, film). She just wanted to have sex and pleasure, not love at all. After some time, Michael read a story to Hanna and she liked the way he did it. Hanna liked so much that she preferred hearing a story before having sex (The Reader, film). Again, Hanna is using Michael just to self-indulge. Another situation where she did not show respect for him was in the train. Both saw each other, but Hanna did not want to greet him and turned around (The Reader, film). Furthermore, she told Michael that she could not be upset with him because she did not care enough about him (The Reader, film). Unexpectedly, he asked Hanna if she loved him, the answer was a deep silence (The Reader, film). So, it is clear that Hanna Schmitz did not respect Michael Berg, just used and manipulated him for her own benefit. After a long time, Michael became a law student and saw Hanna again, but in a trial (The Reader, film). It resulted that Hanna drop her job at the train office and radically became a concentration camp guard (The Reader, film). Why did she take that decision? It can be possible that she was in a difficult situation in her life, but she could have easily chosen another type of job, not an atrocious one. Even though she knew her new job was killing people without a logic reason, she accepted before thinking twice. The worst thing she did was burning a church with three hundred people inside and locking all the doors (The Reader, film). Where are the ethics, moral and logic here?! She did not want to think in the most important values and rights, she just obeyed the law. Based on Donald B. Walker article: Law is the derivation of a society? interpretation of justice which is relative both to time and place. Furthermore, the creation of law is more frequently the Parra 3 result of the interpretation of justice by the powerful in the society which is then applied at the expense of the powerless. Obviously, in this case the Germans were the powerful and Jews, the powerless. Consequently, their law was an interpretation of what they think to be justice; but, that justice was based on hate, racism and killing of some people, especially Jews. This absurd law was the only thing Hanna had in my mind when she was working as a concentration camp guard. She could save those people if she had thought in ethics and rights, but no. She did not open her mind, just obeyed the law. At the end of the trial Michael began to cry because the judge sentence Hanna penal servitude for life because she admitted that the letter about those killed people in the concentration camp was written by her (The Reader, film). It may have been worse; she could have been executed due to all the people she had killed. Years passed, Michael Berg became a judge, he had a daughter; but, he never stopped thinking about Hanna Schmitz. He could not forget her. So, one day he decided to write a letter to her (The Reader, film). When she received it and heard the name Michael Berg, she was surprised. After that, Michael sent her a story recorded in a cassette. Since then, plenty of cassettes arrived to Hannaââ¬â¢s jail (The Reader, film). Since then, she learned how to read and write. Now the big question, why did she tell the judge that she wrote that letter when she did not know how to write? It cannot be possible that Hanna lied in the most decisive moment of the trial, of her future. Finally, she killed herself after Michael wanted to help to her to get out of prison. These attitudes are considered part of the psychologically weakest people who refuse any kind of help from others who love and care them. Once again Hanna Schmitz hurt Michael and did not want his help, even worse, his love. Parra 4 In spite of Hanna Schmitz helped the young boy Michael Berg when he was sick and was an excellent worker, as a conclusion, it is clear that she was a manipulating and cruel person. She used the young boy Michael Berg to satisfy herself and killed a lot of people just because it was her job. She did not showed respect, human rights, and ethics in both cases. Actually, she can be considered a selfish hypocrite prepotent person who just wanted her own benefit with no respect or care about the others around her. So, be careful; you do not want to be like Hanna Schmitz, right? Works Cited Fromm, Erich. Escape from freedom. New York: Farrar and Rinehart, 1941. Print. The reader. Dir. Stephen Daldry. Perf. Kate Winslet, Ralph Fiennes, and Bruno Ganz. Mirage, 2008. Film. Walker, Donal B. The Detah Penalthy: Legal Cruelty. USA Today, November 1983. How to cite Argumentative Essay of the Movie ââ¬Å"The Readerâ⬠, Essay examples
Monday, April 27, 2020
Pay to Play When Is It Time to Use Paid Promotion
In a perfect world, great content alone would be enough for you to reach your content marketing goals. Fresh, engaging content would stand out in the crowd and get all the attention it deserves. Unfortunately, real-life content marketing doesnââ¬â¢t always work that way. The online landscape is saturated with rapidly-increasing amounts of valuable content and thereââ¬â¢s only so much information that people can consume. Free Actionable Bonus: Free Actionable Bonus: Want to create better content for social media? Get the complete guide to building a social media strategy and creating content for social, plus 6 awesome examples to inspire your next post. You can take the slow and steady route to organically grow your audience with great content. But with supply often outpacing demand, even high-quality content can slip through the cracks. So, how do you get a competitive edge when there is so much content being produced? Paid promotion might be one answer. Understanding Paid Promotion Before diving too deeply into the nuts and bolts of paid content promotion, itââ¬â¢s important to make the distinction between paid and organic promotion. There are many organic channels for content promotion that can help boost your visibility: SEO techniques Social media Influencer marketing Webinars and other live events Word-of-mouth While these organic promotion methods donââ¬â¢t involve spending any money, they do require a fair amount of creativity, effort and perseverance. Customizing for your target audience can also be more difficult with organic promotion strategies. Thatââ¬â¢s why paid content promotion can serve as a valuable complement to your existing organic promotion strategy. The concept of paid promotion isnââ¬â¢t new. In fact, a SocialBakers study from 2013 showed that even then, 77% of Facebook pages were relying on paid traffic for promotion. Facebook: This channel remains the top choice among marketers for paid promotion because of the excellent targeting capabilities and broad reach. LinkedIn: This networking platform offers some great paid-promotion options for marketers, especially in the B2B realm. LinkedIn has proven to generate more leads for B2B businesses than Twitter, Facebook or blogs. Pinterest: If your business produces some great visuals, Promoted Pins can be an effective way to get you seen by a wider audience. Twitter: You might not have thought of Twitter as a paid-promotion channel, but the platform presents some valuable opportunities. Research shows that 74% of consumers follow brands on Twitter to receive updates and promoted tweets ensure that your content is reaching the most qualified audience. Outbrain: The Outbrain platform allows you to promote your content as ââ¬Å"recommended articlesâ⬠on other websites. Similar content-discovery networks include Taboola and LinkWithin. Search engine advertising: Search ads allow for laser-focused targeting and offer options for virtually any budget. Not only does paid promotion require little manual effort in comparison to organic methods, but it also allows you to present your content to a highly-targeted audience. Is It Worth It? Even marketers who are enthusiastic about the benefits of paid promotion may have some lingering concerns about the cost. How can you make sure youââ¬â¢re maximizing ROI and not wasting money? The best way to ensure that youââ¬â¢re squeezing the most value out of your paid promotions is to do your research before you jump in. Analyze the performance of your organic content promotion and use the data to identify content that would make the best candidates for paid promotion. When it comes to ROI, having clear goals is key. Identify and track the KPIs associated with your goals to see if youââ¬â¢re getting the needed bang for your paid-promotion buck. If youââ¬â¢ve been struggling to boost your visibility with your target audience, paid content promotion may be a way to give you a boost. It can help you cut through the noise and actually reach the people you need to turn into customers. Not all paid promotion platforms are costly, and the ROI they can generate can make the cost worthwhile.
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